For us, it is an opportunity to demonstrate how electrifying heating processes not only reduces environmental impact but also improves process control and product quality.

Tomas Viitala, Sales Professional, Kanthal.The 2025 theme, “Sustainably Competitive,” highlights the importance of climate-smart solutions and responsible choices in securing long-term growth. This aligns closely with Kanthal’s mission to support industries in shifting from gas to electric heating, cutting carbon emissions while enhancing quality and efficiency. For Kanthal, the fair is a platform to showcase its electric heating solutions, strengthen relationships with long-standing partners, and connect with potential collaborators. 

“Alihankinta brings together the companies that design, modernize, and maintain industrial heating systems and the people who are working on electrification in practice,” says Tomas Viitala, Sales Professional at Kanthal. “For us, it is an opportunity to demonstrate how electrifying heating processes not only reduces environmental impact but also improves process control and product quality.”

Supporting the shift to electrification

Kanthal offers both materials and ready-to-use solutions, enabling it to serve the full portfolio of industrial heating needs. This unique capability allows the company to support customers wherever they are on their electrification journey.

“Companies in sectors such as aluminum melting and glass manufacturing are increasingly adopting electric processes. Transitioning to electric systems offers advantages on multiple levels,” says Teijo Jaakkola, Sales Manager at Kanthal.

Sustainability in practice

Teijo Jaakkola, Sales Manager, Kanthal.Companies across various industries are facing pressure to reduce emissions, conserve resources, and implement solutions that enhance their long-term competitiveness. Kanthal plays a significant role in this transition. “Sustainability is at the core of what we do. Every material and element we provide aligns with this goal,” states Viitala.

A clear indication of this shift is the increasing interest in heat storage technologies.

“Throughout the year, we have received numerous inquiries about heat storage in different forms,” adds Jaakkola. “This is clearly an area that customers are exploring actively as part of their sustainability strategies.”

Moreover, by electrifying furnaces and industrial processes, Kanthal not only helps companies meet their sustainability targets but also delivers significant operational advantages. Customers gain more precise temperature control, greater reliability, and products with more consistent quality.

Backed by research and long experience

With more than 90 years of experience in industrial heating, Kanthal combines proven expertise with a forward-looking approach to innovation. This foundation is strengthened through strong ties with top research institutions. “Our R&D capabilities are extensive, and we are engaged in development projects with VTT in Finland as well as several Swedish research centers,” remarks Viitala.

For Kanthal, sustainability is more than reducing environmental impact; it is about helping customers achieve measurable improvements. “It’s about efficiency, reliability, and quality factors that create real value in our customers’ operations,” Viitala explains.

This combination of long-standing know-how and continuous innovation ensures that Kanthal not only meets today’s requirements but also stays ahead of future challenges in industrial heating.

A collaborative environment

Alihankinta Subcontracting Fair puts technology at the forefront while serving as a convergence point for ideas and industry. Engineers, developers, and solution providers from across the Nordics gather to exchange knowledge, build partnerships, and explore new opportunities in sustainable manufacturing.

“The fair brings together people who know the industry well,” adds Jaakkola. “It’s a valuable place to connect with partners and discuss the next steps toward electrification.”

For Kanthal, participating in this atmosphere is as vital as providing solutions. The fair is an opportunity to listen, learn, and collaborate on sustainable pathways that enhance competitiveness throughout the subcontracting chain.